BUSINESS ENABLEMENT
Optek Solutions is your business partner to accelerate your success with Passive Optical LAN solutions. Bringing over 15 years experience in the Passive Optical Networking (PON) industry, our established practices, methods, partnerships, and insights can jump start your future.
Traditional copper-based Ethernet local area networks (LANs) are a commoditized business where low bid always wins. Selling value is nearly impossible in a market saturated with Ethernet equipment and copper structured cabling firms. Passive Optical LAN solutions provide your customers innovation and value, while increasing your business' credibility. Differentiate your company in this emerging field offering long-term revenue growth with higher profit margins for your business.
Optek Solutions will help you navigate the fast growing markets for Passive Optical LAN solutions in Businesses Services (Corporations), Financial Firms, Healthcare Institutions, Hotels, Higher Education and K-12, and Manufacturing Facilities. Start your future now.
Optek Solutions is your business partner to accelerate your success with Passive Optical LAN solutions. Bringing over 15 years experience in the Passive Optical Networking (PON) industry, our established practices, methods, partnerships, and insights can jump start your future.
Traditional copper-based Ethernet local area networks (LANs) are a commoditized business where low bid always wins. Selling value is nearly impossible in a market saturated with Ethernet equipment and copper structured cabling firms. Passive Optical LAN solutions provide your customers innovation and value, while increasing your business' credibility. Differentiate your company in this emerging field offering long-term revenue growth with higher profit margins for your business.
Optek Solutions will help you navigate the fast growing markets for Passive Optical LAN solutions in Businesses Services (Corporations), Financial Firms, Healthcare Institutions, Hotels, Higher Education and K-12, and Manufacturing Facilities. Start your future now.
Business Planning, Organization, Performance Targets
Launching any new business venture or adding a new technology to your existing portfolio takes careful planning and execution. Becoming a system integrator or reseller of Passive Optical LAN technology requires training and guidance that only industry experience can provide.
Optek Solutions has over 15 years of experience with PON technology and business development. We can help you develop a comprehensive business strategy for rapid success with Passive Optical LAN solutions.
Launching any new business venture or adding a new technology to your existing portfolio takes careful planning and execution. Becoming a system integrator or reseller of Passive Optical LAN technology requires training and guidance that only industry experience can provide.
Optek Solutions has over 15 years of experience with PON technology and business development. We can help you develop a comprehensive business strategy for rapid success with Passive Optical LAN solutions.
Sales and Marketing Strategy
Many businesses have found that marketing and selling Passive Optical LAN solutions can be challenging. With an industry engrained in traditional copper-based solutions, many IT organizations struggle to realize how this new technology will integrate into current architectures and processes. Understanding the roadblocks, before they are roadblocks, is imperative. Understanding how reach, educate, and influence the decision makers with the right message is your key to success.
We can help your organization build and execute an effective sales and marketing program, focusing on generating high probability leads, effective sales techniques, understanding your competitive environment, and closing the most profitable deal.
Many businesses have found that marketing and selling Passive Optical LAN solutions can be challenging. With an industry engrained in traditional copper-based solutions, many IT organizations struggle to realize how this new technology will integrate into current architectures and processes. Understanding the roadblocks, before they are roadblocks, is imperative. Understanding how reach, educate, and influence the decision makers with the right message is your key to success.
We can help your organization build and execute an effective sales and marketing program, focusing on generating high probability leads, effective sales techniques, understanding your competitive environment, and closing the most profitable deal.
Partnerships and Industry Ecosystem
Establishing proper partnerships is imperative for rapid success with Passive Optical LAN solutions. In fact, the majority of opportunity leads come from partnerships with Architects, Engineers, Consultants (AEC), and your distribution network. The AEC community is engrained in traditional active Ethernet solutions, typically reusing designs and specs from previous jobs. Introducing Passive Optical LAN technology into this community is challenging and requires from you a combination of Training, Tools, and Trust (the three T’s).
Vendor ecosystem partnerships are equally important, helping you create a full solution portfolio including fiber infrastructure, wireless access, IP security and access control, and video to increase your chances of success and maximize deal profits.
Our experience can rapidly establish a strong partnership structure, significantly accelerating your path to success.
Establishing proper partnerships is imperative for rapid success with Passive Optical LAN solutions. In fact, the majority of opportunity leads come from partnerships with Architects, Engineers, Consultants (AEC), and your distribution network. The AEC community is engrained in traditional active Ethernet solutions, typically reusing designs and specs from previous jobs. Introducing Passive Optical LAN technology into this community is challenging and requires from you a combination of Training, Tools, and Trust (the three T’s).
Vendor ecosystem partnerships are equally important, helping you create a full solution portfolio including fiber infrastructure, wireless access, IP security and access control, and video to increase your chances of success and maximize deal profits.
Our experience can rapidly establish a strong partnership structure, significantly accelerating your path to success.
Contracts, Contract Vehicles, Procurement Practices
Becoming a system integrator and/or reseller of Passive Optical LAN equipment requires a reseller agreement with the equipment vendor. These contracts are designed to protect the equipment vendor, make sure it also protects your business. We can provide the guidance to limit liability, minimize required expenses, and simplify the process.
The equipment procurement process for state entities requires specific contract vehicles for which equipment and services to be purchased through. Understanding how your customers purchase equipment through State Term, Educational & Institutional (E&I), National Purchasing Partner (NPP), US Communities and other contract vehicles should be understood early in the sales process. Our experience can make sense of a typically convoluted process.
Becoming a system integrator and/or reseller of Passive Optical LAN equipment requires a reseller agreement with the equipment vendor. These contracts are designed to protect the equipment vendor, make sure it also protects your business. We can provide the guidance to limit liability, minimize required expenses, and simplify the process.
The equipment procurement process for state entities requires specific contract vehicles for which equipment and services to be purchased through. Understanding how your customers purchase equipment through State Term, Educational & Institutional (E&I), National Purchasing Partner (NPP), US Communities and other contract vehicles should be understood early in the sales process. Our experience can make sense of a typically convoluted process.
Sustainability and Industry Accreditation
The industry is changing, be a part of it! The ANSI/TIA-568 family of Telecommunications Standards included single mode fiber (in the horizontal) and Passive Optical LAN technology in 2009 release of TIA-568-C. Likewise, BICSI Telecommunications Distribution Methods Manual (TDMM) 13th Edition included design and test methods for passive optical networks. The US Green Building Council recognizes Passive Optical LAN solution as a positive influence on Leadership in Energy and Environmental Design (LEED) accreditation due to it's sustainable and environmentally friendly nature.
The Association for Passive Optical LAN (APOLAN) was formed to advocate the education and global adoption of passive optical networks, just as Optek Solutions was. We can help you get involved.
The industry is changing, be a part of it! The ANSI/TIA-568 family of Telecommunications Standards included single mode fiber (in the horizontal) and Passive Optical LAN technology in 2009 release of TIA-568-C. Likewise, BICSI Telecommunications Distribution Methods Manual (TDMM) 13th Edition included design and test methods for passive optical networks. The US Green Building Council recognizes Passive Optical LAN solution as a positive influence on Leadership in Energy and Environmental Design (LEED) accreditation due to it's sustainable and environmentally friendly nature.
The Association for Passive Optical LAN (APOLAN) was formed to advocate the education and global adoption of passive optical networks, just as Optek Solutions was. We can help you get involved.